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Cell Phone Industry Research. I. Problem Definition Cell phones have fast become
common place and rarely do you find a person without one. ...
... savvy executive team made Nokia the leading cell phone maker. ... in cash, and it operated
the biggest research and development budget in the industry. ...
... Some of the research and development can be financed by economic profits that are
retained by Verizon and the entry barriers into the cell phone industry gives ...
... In light of the ongoing research for, and by ... more than 218 million subscribed cell
phone users as ... on the extraordinary growth of cellular phone industry and the ...
... Industry research has shown that most consumers purchase based ... is taking shape in
the technology industry. The combination of MP3, cell phone, calendar and pc ...
Submitted by lechero99 on November 14, 2006
Category: Business
Words: 797 | Pages: 4
Views: 289
Popularity Rank: 33,630
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I. Problem Definition
Cell phones have fast become common place and rarely do you find a person without one. In June of 2002 ‘62% of Americans owned a cell phone, up from 55% in 2000.’ (Fetto 2002) As competition increases among phone manufacturers, they continue to add options in hopes to increase their market share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as the ring tone is becoming ornate as you download your favorite songs to create a personalized ring. But what features of the future will find success and more importantly, as these features increase the cost of the phone, what will people be willing to pay for these new features?
The technology lifecycle shows us that there are different segments of the buying public each adapting to new technologies at a different time and price. ‘Industry observers say the market for mobile entertainment in the United States, which lags behind much of Asia and Europe, is about to take off because of technological innovations, an increase in the quality and quantity of content, and customers who are slowly becoming aware of features available on their phones.’ (Kim 2005) The future of revenue for cell phone makers will derive from being able to satisfy a new market of tech savvy consumers who are interested in specific high tech features. As a product manufacturer investing in these new features, marketing to the correct segment at the correct price can mean the difference between success and failure. ‘Some analysts believe the growth in mobile entertainment will be fueled, in part, by content providers putting more sophisticated applications -- everything from GPS navigation tools to streaming DJ beats -- on handsets.’ (Kim 2005)
Our group has chosen to focus on three of the latest cell phone features that would require the customer to purchase a new phone: Downloadable Music, PDA Phone Combinations, and Cell Phones with...
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