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CELEBRITY ENDORSED ADVERTISING. In today's world of fiercely competitive and
highly fragmented market, every company tries to maximise ...
... a celebrity is highly related to the product endorsed. ... Celebrity Type of Appeal Each
human is ... Furthermore, advertising also creates an association between the ...
... card, used most heavily as an advertising device between ... particularly when the product
has contributed to their celebrity. ... to try a motor oil endorsed by Al ...
... Advertising has enabled marketers to create a brand identity ... areas other than that
of the product class endorsed". A celebrity usually enjoys a high degree of ...
... Appeal to Authority is commonly used in advertising. Turn to any channel on the
television and one can find a product being endorsed by a celebrity. ...
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