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Cay Funds Company Ltd

MARKETING PLAN PROJECT

Cay funds company ltd



Student: Rosworth McLaughlin

Course No: MBASHR-ME-070628-01

Word Count: 1,056

TABLE OF CONTENT Page

1.0 Executive Summary 3

2.0 Situational Analysis 4

2.1 Market Summary 4

2.1.1 Market Demographics 5
2.1.2 Market Needs 5
2.1.3 Market Trends 6
2.1.4 Market Growth 6

2.2 SWOT Analysis 7

2.2.1 Strengths 7
2.2.2 Weaknesses 7
2.2.3 Opportunities 7
2.2.4 Threats 8

2.3 References:

1.0 Executive Summary

These services include Retail Banking, Community Banking, Private Banking, Trust and Wealth Management, Hedge Fund, Fund Administration and Asset Management. CFCL is recognized as an award-winning financial institution. It is the largest private sector employer operating in the Cayman Islands.

CFCL was forced to expand its physical plant by constructing a 60,000 sq ft office building in George Town Grand Cayman, the heart of the Financial Industry in the Cayman Islands. CFCL is also located in other countries around the world.

Although CFCL had strong competition in recent years, it ended the 2006 financial year with a net income increase of 22.6% over the 2005 financial year.

2.0 Situational Analysis

Cay Funds Company Ltd started operating in the Cayman Islands in 1967. CFCL provides quality service to its local and international customers in the financial industry. Their business has been growing consistently over the years. However, the highest percent growth occurred during the past three years, following the devastation of Hurricane Ivan on Grand Cayman. The company has become one of the most reputable financial institutions on the island in recent years. Their total assets have...