Case Studymarketing Verses B2c Marketing
: B2B Marketing Verses B2C Marketing
Craig Rintoul
University of Phoenix
EBUS/400
Group ID: PD05BSM01
Stephen Young B.S., M.B.A.
September 14, 2006
B2B Marketing Verses B2C Marketing Opportunities
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business strategy with tremendous potential, is worth taking a close look at what works and why and why it can work. In the today business environment, there is a clear advantage to being on the Web ahead of the competitors and in presenting a high quality image and positive, productive communications through Internet contacts.
Advertising by promotional pages is an extremely effective way to highlight a single product and is rapidly becoming the product presentation form preferred. Especially when combined with e-mail or newsletter programs, it offers terrific versatility in adapting your advertising to specific interest groups and retail customers. Promotional pages have been regularly used in print media to introduce a product, but the electronic version can be used and reused for as long as needed without additional printing expense. It is clean, focused, concise, and detailed, is the next best thing to putting a product sample in the consumers hands.
Marketing by means of the Internet offers both opportunity and hazards for businesses that choose to operate online. On the opportunity side, the B2B electronic market is an remarkably important area of marketing since the dollar transaction levels; about two thirds of all dollar transactions that take place in the business-to-business area and more than half of all employment is found there. In addition,...
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