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Submitted by jshatts on May 29, 2006
Category: Social Issues
Words: 1589 | Pages: 7
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Question 1
Why should involvement be related to advertising in magazines?
If you were an advertiser what would be the advantages of service journalism based magazines?
Magazines engage their audience like no other medium. Readers are actively involved with the magazines they choose to purchase and read, enjoying a strong and personal relationship with them. This relationship has special benefits for advertisers.
Saying this all magazines have different involvement levels, this is terms how much the reader is involved with magazine and the contents inside. It is a theoretical concept and is what many advertising companies research when choosing to advertise in magazines.
Advertising in magazines is becoming a very big industry, with the amount of magazines on offer at the newsagent, there is a wide range of choices and this is where advertisers need to research in which they are going to put their advertisements in. obviously involvement should be related to magazines, because companies need to be able to choose what and where they advertise.
Certain magazines have different involvement levels, here in this case study (4.1), they use the examples of Better Homes and Gardens and Women's Day. These have two totally different involvement levels with Better Homes and Gardens having a much higher level because it is a magazine that is designed to educate and teach you to perform things around your own home. For advertisers this would be seen as a better option to advertise for house goods and white goods, compared to advertising these in the Woman's Weekly. This is why involvement should be related to advertising in magazines, it is pointless advertising for baby food in a sporting magazine, and this is the case for extensive research so that advertisers can choose the right magazines.
Service journalism magazines aim at providing an in depth relationship with the reader, by providing...
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