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Case Study

EXECUTIVE SUMMARY

After completing the questions regarding the case-study, it was discovered that not only are the small business and entrepreneurship theories involved in answering such questions, but strategic management and international marketing theories also played a big part in identifying such areas as the regionalization activities (Question 1) and growth strategies (Question 2). The student answered the first question as if James were considering to regionalize to Burma through JM Marketing for easier understanding.
This case-study had to be read at least 5 times before a student can fully understand the story behind it. The questions at first seemed to require answers which the student had not learnt of yet and only later discovered that the answer is actually quite simple. It only came down to the fact that the answer had to combine the theories of other subjects learned in the final year of BBDUH.

INTRODUCTION

We were given a case-study entitled “Case 6B – CE Timber Suppliers Pte. Ltd.” and were required to answer two questions related to the case. Each question carried a weightage of 25 marks and the student was roughly expected to type at least 5 pages for each answer to the question. The first question required the student to identify the key challenges James has to address or be alert in his regionalization activities through JM Marketing. The second question required the student to discuss about his growth strategy and any whether there are any changes the student can recommend.

Q1 What are the key challenges James has to address or be alert in his regionalization activities through JM Marketing?

The explanation below takes the assumption that James plans to do regionalization activites to one of the South East Asian countries, Burma.

External Challenges

Political Issues
Assuming James is to regionalize JM Marketing activities to Burma, he should not ignore the fact that Burma is an underdeveloped country ruled by an...