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Case Study: Eastman Kodak Company:

THE VALUE OF USABILITY
Kodak knows the value of investing in the usability of its products. The company has its own usability staff that is responsible for the overall user experience of their products. Yet, when performing the consumer usability tests for these kiosks, Kodak desired an additional “outside” viewpoint from a seasoned technology firm and selected Perceptive Sciences to conduct the project. “Kodak needed the professionalism and high quality of Perceptive Sciences Corporation’s work on a recent usability project,” said Dan Sullivan, Site General Manager of the KADC. “Perceptive Sciences provided us with extremely fast turnaround by working nights and weekends to meet deadlines.”
Perceptive Sciences worked with Kodak market research, product management, and usability team members from across the nation to test the following questions:
Will the kiosk product’s key customer demographic open a disposable camera? If they will, can they?
Eastman Kodak Company is the world leader in helping people take, share, enhance, preserve, print, and enjoy pictures, with annual sales over $12 billion.
“Kodak needed the professionalism and high quality of Perceptive Sciences Corporation’s work on a recent usability project . . .” -Dan Sullivan KADC Site General Manager

Will that same customer notice a difference between various types of technoogy used in the kiosks? (Testing this question provided Kodak an opportunity to evaluate various cost/performance configurations.)
Although details of the findings are confidential, they can be divided into baseline data gathered during the tests that identified potential areas of confusion when users operated the kiosks and specific recommendations for improving the usability of the user interface. By implementing the recommendations generated by Perceptive Sciences’ work, Kodak believes that the study will improve the usability of the kiosks for the users of the kiosk product. Kodak’s direct benefits from this work are:...