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A Career In Marketing. Introduction Choosing a career in marketing can lead a person
in many different directions within the defined roles of marketing. ...
Marketing as a Career. ... “We have eliminated the marketing career path and we’re asking
fewer people to do more with less. We place instead of groom. ...
Marketing As A Career. Marketing research analysis collect, analyze, and interpret
data to determine potential sales of a product or service. ...
Marketing As A Career. Marketing research analysis collect, analyze, and interpret
data to determine potential sales of a product or service. ...
... That will be one of my business ventures and probably not the last. I will have
a successful career in Marketing, but I will not be an employee always. ...
Submitted by placervillerose on May 22, 2005
Category: Business
Words: 1669 | Pages: 7
Views: 1838
Popularity Rank: 1,307
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Introduction
Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers’ needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtually unlimited.
Basics of Marketing
A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be “generic” they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to...
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