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car marketing. 1. Introduction 1.1 Purpose The purpose of this report is
to get all of the management employees of Proton in all ...
... before its made will need to go through the process of collecting data from the
marketing departments which will add any customer needs which the car needs to ...
... This can be done by aggressive marketing of existing products without drastic
price cuts. They should enter the low price car segment. ...
Marketing. ... All three respondents perceive the Mercedes Benz C-Class as being an extra
ordinary car and the second most expensive out of the whole group. ...
... selling more of both. A simple example of cross-marketing is advertising
a certain car wash at a car dealership. The car wash hopes ...
Submitted by travisloke on June 15, 2006
Category: Miscellaneous
Words: 2418 | Pages: 10
Views: 600
Popularity Rank: 12,992
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1. Introduction
1.1 Purpose
The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.
1.2 Background
Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being Customers' Number One Choice for Automotive Products and Services' (http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1).
1.3 Scope
Getting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company.
1.4 Method
Information has been gathered through research of websites, journals and books as well as own interpretation and ideas on how marketing is seen important in contributing to the profitability of the company.
1.5 Assumptions
It is assumed that other management employees in other departments of Proton, who have no or little idea about marketing, would be able to understand the importance of marketing after the report is read. It is also assumed that the profitability of the company will increase after reading the report.
1.6 Limitations
The limitations are mainly the inflexibility of time and also the amount of research that needs to be done to write a good report.
2. What is marketing?
Marketing is a very general term that has no specific definition to it. However, it is best described as "A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with...
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