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Canadian Chocolate Bar Market. ... Market Analysis: ? Hershey Canada, Reese Brand,
represented 6.3 percent of the Canadian chocolate bar market share in 2001. ...
... Chocolate, which is featured in 59% of new food bar introductions, is a ... premium nuts
like hazelnuts and pistachios are also popular in the food bar market. ...
... is a meal replacement or energy bar (Product - Vector ... is a cereal consisting of
chocolate flavored wheat ... when Kellogg Company entered the Canadian market in 1910 ...
... Caff?isto) ? Classic Favourites (Hot Chocolate, Caramel Apple ... is deemed a great
success in Canadian market. ... open up specialty coffee bar, offering similar ...
... Cheese cakes, muffins, cookies, chocolate cakes, pies, lasagna ... A Canadian franchisor
with stores primarily in Canada ... for them to implement the music bar in each ...
Submitted by marando on November 12, 2007
Category: Business
Words: 1335 | Pages: 6
Views: 219
Popularity Rank: 35,111
Average Member Grade: N/A (Add a Comment / Grade this Paper)
REPORT I: Marketing Background
Economic Trends:
Increase in cost for manufacturing such as packaging or ingredients.
Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyers perspective on the product class.
Social, Demographic Trends:
Although chocolate bars are thought to have been more enjoyed by a younger consumer, crispy crunch has always focused towards older demographics. This is shown through their mature packaging commercials.
Healthier Living:
Consumers are now watching what they eat, and want to avoid products that contain ingredients that have become deemed as fattening.
Technology:
Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, buzz promotion can be created efficiently via Internet.
Political:
French/English Packaging
In Canada it is illegal not to have both English and French writing on the packaging.
Ingredients:
All ingredients must be labeled on the packaging.
Market Analysis
Total Canadian Size and growth:
From 1996 to 2000, the chocolate market enjoyed a total growth rate of 19.1% with retail sales in 2000 producing a whopping $13.7 billion.
Competitive Analysis
Market Trends:
...
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