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How can a Public Relations (PR) manager of a project team use fiber optics to facilitate virtual work? 1) Introduction to the properties of a PR manager Virtual
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Submitted by roarroar on January 8, 2008
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1) Introduction to the properties of a PR manager
Virtual work is work that is time and/or space independent. As mentioned in Coursework 1, the most important use of fiber optics is in communication. Fiber optics communication is used in contribution to virtual work when internet and telephone lines are used due to their high speed and high capacity. A PR manager needs to do three basic duties in the course of her work everyday. They are:
1. To communicate with the client
2. To communicate with her subordinates and her boss
3. To communicate the client's message to the target audience1
In performing the three basic duties, duties 1 and 2 can be grouped together as they will involve almost the same type of virtual work. Duty 3 is slightly different. (how different? Different in what areas?)
2) Duties 1 and 2
"A team is a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they are mutually accountable." (Katzenbach and Smith, 1993) 2 The PR manager forms a team with her subordinates and her boss as they have a common purpose of which they are all accountable for. They have to perform the service which they have promised to their client as they are paid by the project, not by the hours. The PR manager has 3 ways to communicate with her team and the client: face-to-face meetings, in print or by electronics.
2.1) Face-to-face meetings
Although most virtual teams need some face-to-face time to function effectively, especially initially, they can become more virtual over time. Once the group has established trust and set up its processes of interaction, it can make quality improvements without meeting.3 The PR manager can choose to make her team a virtual team. In doing so, her reliance on fiber optics communication will increase. Initially,...
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