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Callaway

Executive Summary

The intent of this project is to become more familiar with the importance of an organizational structure. We observe the evolution of our successful business, "Sunrise Bakery." We will focus on certain critical aspects of any business where we analyze and interpret the main purpose of the organization, challenges faced, and an assessment after three, five, and twenty years of sustained operations.
We begin with a basic understanding of the organization and its purpose. Our mission is to provide a broad range of unique and tasteful products for guests and members of the local community. The primary direction is to provide high quality goods with our personal touch to enable satisfaction and return visits. With trained professionals and quality convenience, we hope to enhance loyalty, exceptional customer service, and social interaction for friends and family.
Next, we move to an analytical approach after three successful years of operation. The company is now opening a second location in Ottawa. From there, we look at the different challenges faced when opening another store and adding to our repertoire.
In the fifth year of operations, the company has been profitable, with five locations in two cities. We observe characteristics such as growth, control, and coordination of the business. We mostly direct our attention on how to continue being successful, now that we have expanded in such a short time.
Lastly, we look at our twentieth year of operations. We have over seventy-five businesses across five states, and are continuing to grow. The main aspects viewed are related to customer service analysis, and issues related to having such an empire continuously growing.

Organization Chart #1


Here is the organizational structure for Sunrise Bakery in year 1. As you can see it starts off with a very simple structure of the owner, two full-time employees and 2 additional part-time employees due to the fact that the store is just...