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Callaway Marketing Strategy Marketing Strategy Callaway's main strategy is differentiation based on technologically advanced products which (supposedly) have performance
Callaway Golf Marketing Summary: ? Callaway's growth and diversification have come from its development of advanced technology through its own research and design.
Student Case Write-Up: Callaway Golf Company Callaway's marketing strategy from 1988 to 1997 Since 1982, Callaway Golf Company (CGC) evolved from a small golf club
Golf Company are: * Relationship with its retail partners * New product development * Marketing strategy Problem: Callaway has experienced its first loss of $ 27
McDonald's is attacking the mass marketing aspect of the global business mix. McDonald's marketing strategy which includes some global elements touches upon aspects
Submitted by 1rumads on June 28, 2007
Category: Business
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Marketing Strategy
Callaway's main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway's goal is to maintain its #1 position as the world's largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader customer base. Callaway now can also use the products of its recent acquisition of Spalding to further reach a wider customer base. As it continues to pursue a better research and development program this will enhance its value chain capabilities and allow them to compete even stronger within the golf industry. The case speaks about Callaway's principal value chain activities being product development, purchasing, assembly, quality assurance, and marketing. Callaway's value chain does not appear to differ significantly from that of its rivals, outsourcing versus internal activities seem to be similar. Some resource and capabilities that I think will be important for Callaway in the future are:
Continuous product innovation and improvement.
A strong image and reputation among golfers.
Good distribution in on-course and off-course pro shops.
Sufficient financial resources and sales volumes to advertise and promote the company's brand.
Some improvements that will help make this company even better are:
Growth is dependent on continuous replacement of existing product line and superiority to competition. Although they are focused on improving their technological design strength and concentrated in club head design, they may want to improve in other products such as golf balls, grips, etc.
Other companies may have closed the technology gap, or at least clouded...
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