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callaway golf co. Callaway Golf Co. ... Finally, Hickory Stick USA came to be knows as
Callaway Hickory Stick USA, and not too long after that, Callaway Golf. ...
Callaway Golf Company History. Callaway Golf Company ... area. One year later,
Callaway Golf introduced its S2H2 metal woods. Again, the ...
Callaway Golf Marketing. ... With the increasing number of baby boomers retiring and
playing more golf, Callaway has the opportunity to increase its sales. ...
Callaway Golf. Callaway Golf CompanyI. Industry and Competitive Analysis Callaway
Golf Company is the leader in the golf equipment industry. ...
Callaway Golf Company Case Analysis. ... 1999 was the first full year with Ely
Callaway back at the helm of CEO of Callaway Golf Company. ...
Submitted by haleigh777 on May 4, 2005
Category: Business
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Callaway Golf Company- Written Case Assignment
Section I. Summary
Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more forgiving of a less-than-optimum swing.” (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies’ chief club designer. With the help of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation. In 1988, the S2H2 was launched as well as another name change to Callaway Golf Company. In 1992, sales are more than double recent years and Callaway Golf Company goes public and begins trading on the NYSE. Throughout the 90’s, Callaway leads the golf equipment industry with ongoing new lines of clubs and eventually adds golfing apparel. Donald Dye, Callaway’s new CEO, took the much of the blame for the downturn in Callaway Golf Company. Dye was ultimately responsible for initiatives that took managements focus off golf clubs. The company’s financial and market performance suffered immensely in 1998 causing Ely Callaway to return to rebuild the company. The textbook states on page c208, “Ely Callaway’s first efforts upon his return to active management at Callaway Golf were to ‘direct...
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