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Submitted by arber_01 on February 24, 2008
Category: Miscellaneous
Words: 2003 | Pages: 9
Views: 527
Popularity Rank: 15,341
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1.0 Introduction
This report is based on a Strategy Simulation Management where you put your decisions and this program interprets it in real life industry. StratSimManagement ties all functions together: Marketing, Operations, Finance, HR. Basically it is a cross functional long term strategy.
StratSimManagement is based on automobile industry,
• two markets: consumer and fleet (B2B),
• consumer market of 150 million people,
• B2B market of numerous fleet contracts
• Currently GDP, inflation growth rates
• Demand sensitivity on GDP, Interest rates and the decisions that the firms makes
The products are cars and trucks and some of their characteristics are vehicle class, size, engine/performance, interior, styling, safety, quality and prices.
Product classes are economy, family, sport, luxury, minivan, utility, and truck. In additions there are two other classes if they are developed Hybrid and Delivery Vans.
Firm B (Best Motor Works) which I am doing the report was manufacturing only three classes at moment. There were Buzzy (economy), Boffo (family car), Boss (Truck).
The decisions they were allowed to take were on: Technology, Concept creation, Product, Consumer marketing, Manufacturing, Distribution s and Finance.
On this stimulation the firm were also given means to test the market, competitive mapping, and portfolio analysis.
Basically revenues are generated through sales of cars and trucks to automobile dealers in the StratSim world.
2.0 Mission and Vision
Automotive industry is growing very rapidly. To manufacture the leading vehicle within a product class is well worth. Therefore, it is dangerous tempt to fall behind the times of styling and performance.
Mission
Mission...
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