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Business Strategy Of Virgin Atalantic Airlines

TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES)

Contents
1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness 8) Financial Statics of Virgin Atlantic Airline 9) Strategic Changes of Virgin Atlantic Airline 10) Conclusion 11) Bibliography *1) INTRODUCTION TO *AIRLINE INDUSTRY http://www.investopedia.com/features/industryhandbook/airline.asp 2) DRIVERS OF GLOBALISATION USING YIP’S MODEL {draw:frame} 2.1 Market Globalisation: 2.2 Cost globalisation: http://adg.stanford.edu/aa241/intro/airlineindustry.html 2.3 Globalization of Government policies: http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735 2.4 Globalisation of competition: http://adg.stanford.edu/aa241/intro/airlineindustry.html 3) LOCLISATION- ARGUMENTS AGAINST GLOBALISATION Asia is the most regulated market and is dominated by national flag carriers. Domestic fares are strictly regulated but international fares are less so. The US, by contrast, has been deregulated since 1978 and it is a market-driven industry. Domestic traffic is almost completely deregulated (except for specific issues like safety), but international traffic is governed by constraining bilateral agreements www.vocationallearning.org.uk/teachers/subjectspecific/supportpacks0405/pdf/tour_resources_d.pdf+deregulation+in+airline+industry 4) PESTLE ANALYSIS: POLITICAL FACTOR:...