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Business Strategies Of Oral-B Company

Marketing Mix

Product Strategy:

Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B

adds imaginative and therapeutic products for use in the professional practice and at home.

Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation,

efficiency, and outstanding customer service. Their product offerings have established them as

the market leader since the 1960's!

To the industrial dental market Oral-B offers 21 products in their current 2002 catalog.

Their is outstanding product depth in their lines as well as many innovative products. The

company offers many children's lines of toothbrushes, as well as oral care products tailored to

the individual's needs. Consultative selling of their products is a valuable practice with Oral-B.

Orders of products, sizes, variations, dentist's name and address on the products, whatever the

dentist requests, Oral-B strives to meet the individual and unique needs of all their customers.

Oral-B's product catalog is unique. Oral-B offer dentists a wide array of product

purchasing tactics. Dentists can order in any quantity they wish, realizing cost savings in larger

orders. If a dentist is unsure of a newer or untried Oral-B product, the company has no problem

sending the dentist samples to try out at no charge. This type of strategy strengthens the buyer-

supplier relationship for future dealings.

Oral-B also includes demonstrations of its products to dentists upon request, before the

purchase process takes place. Oral-B will send a sales rep to a dentist's office to perform

demonstrations and answer any questions the dentist may have about the product offering. This

form of customer responsiveness and one on one communication only strengthens the position of

Oral-B making the sale.
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