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Business Research for Decision Making

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Business Research for Decision Making
Unit 1 Individual Project
Business Research for Decision Making
Project Type: Unit 1 Individual Project

Abstract
Though formal research and business proposals are similar in the fact that their main goal is to provide an answer to a question or a solution to a problem, they are very different in terms of how and why the information is obtained as well as the way the information is delivered. Formal research is performed to determine a specific problem as well as determining its prevention. Business proposals are tools that can be used to introduce and idea or process to solve or improve upon a particular issue or circumstance.

Unit 1 Individual Project Though formal research and business proposals share some common traits, there are also unique differences between each. In order to better understand these similarities and differences it is important to gain an understanding of each. Formal research can be defined as a process used to determine a solution for a defined problem once a thorough study and analysis of the defining situational factors has been performed (Sekaran & Bougie, 2009). Business proposals on the other hand can be considered more as a sales tool. This is because business proposals are a process in which the author educates an audience on a particular idea or point of view in a rational way to reduce any misunderstanding or unnecessary complications due to a lack of understanding.
This tool exists solely as a method to provide details to the audience as to what is being proposed as well as how and why it will work. That being said, it can be determined that formal research is a method of determining solutions to specific problems or situations and business proposals are tools that are used to inform an audience of an idea or proposition as well as to persuade the same audience of the effects of this idea or proposition. Commonalities and Capabilities of Formal Research and Business Proposals Formal research and



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