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Business Principals

MGM110 Phase 2 Individual Project

MGM110 Phase 2 Individual Project

Steven Murphy
Colorado Technical University Online
Principals of Business
Dr. J. Heinzman
January, 2006



Kraft Foods

For more than 100 years, Kraft Foods has been a leader of branded foods and beverages. With its meager beginnings in Central Illinois, Kraft has grown into a multinational corporation that is the largest food and beverage corporation headquartered in the United States and the second largest in the world. Kraft Foods markets their products today in 155 countries making them a true global organization. (Corporate Fact Sheet, n.d)

Kraft Foods is a true global business unit. The organization is structured in three dimensions to provide services required in every corner of the globe that they service. The structure creates a cycle chain that allows each section of the organization to feed off the other forming a consistent and constant flow of information that allows this organization to maintain their competitive edge. These groups are identified as Global Marketing & Category Development, Commercial Units and Global Functions. (Company Structure, n.d)

Kraft Foods is divided into seven business segments: (Corporate Fact Sheet, n.d)

1. US Beverages
2. US Cheese, Canada and North American Food Service
3. US Convenient Meals
4. US Grocery
5. US Snacks and Cereals
6. Europe, Middle East and Africa
7. Latin America and Asia Pacific

These business segments produce a wide variety of food and beverage products that are used worldwide. Products such as Philadelphia Cream Cheese, Oreo cookies, Maxwell House Coffee, Tang and Crystal Light beverages, salad dressings and spreads not to mention cheeses are only a sampling of the food and beverage products that Kraft Foods manufactures globally. As one can see, Kraft Foods has came a long way since 1903 when J.L Kraft, with $65 in his pocket, a rented wagon and a horse started buying wholesale cheeses at market...