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Submitted by ziema on September 3, 2006
Category: Business
Words: 8645 | Pages: 35
Views: 365
Popularity Rank: 18,861
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COMPANY BACKGROUND
Colgate Palmolive (Pak) Limited (CPPL) is a joint venture of Colgate Palmolive Company USA, a global company operating in more than 200 countries. The company is a part of the Lakson Group of Companies in Pakistan. Colgate Palmolive owns a number of world-renowned brands in categories including Toothpaste, Toothbrushes, Soaps and Shampoos. Their specified fields of operations are:
Oral care
Fabric Care
Household Surface Care
Personal Care
In Pakistan Colgate Palmolive is one of the largest consumer product companies. Its well-known brands are Colgate, Palmolive, Brite, Express, Bonus, Max Bar, Azadi Bar, and Sparkle.
The rapid expansion in various markets of Pakistan is facilitated by Colgate’s proven quality products, duly supported by their marketing thrust; down-scale distribution drive covering towns and villages, creative media advertising and 360 degree marketing.
The success and growth of CPPL in Pakistan is attributed to their market leadership, acquired through the speed in introducing powerful brands in various markets according to price and income strata. The latest business tools are used, and highly motivated and dedicated professionals work as a team. Colgate Palmolive operates in an environment of mutual respect, trust and commitment, consistent with the global Colgate values of caring, team work and a drive towards continuous improvement.
Colgate Palmolive has its Head Office in Karachi. All the products sold by CPPL are manufactured in the factory situated in Kotri, near Hyderabad. Inventory is dispatched to six warehouses, namely, in Hyderabad, Sukkur, Multan, Faisalabad, Lahore and Islamabad.
Most of the inventory is delivered to the distributors from the warehouses. However, in some cases due to heavy orders, inventory is dispatched directly to the distributors from the factory.
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