Business Plan
1. Mission
To provide customers with online music, and the ability to listen, download, e-mail and share this music at a low price.
2. Strategy
Music4ever.com's strategy is based on four key strengths that are believed to support competitiveness, scalability and sustainable growth.
1. Low unit cost Music4ever.com keeps unit costs low (cheap downloads) by
· Eliminating all sales intermediaries between the customer and Music4ever.com
· Focusing on internet sales
· Eliminating unnecessary service frills
· Establishing a long-term relationship with suppliers
2. Strong branding
3. Commitment to customer service
4. Multi based network
3. Situation Analysis
a. Competitive Environment
Music4ever has identified the various competitors that exist in the music industry, the presence of big digital music providers and what they are doing. Wide ranges of activities are carried out to satisfy their customers. Some of the providers investigated are napster.com, realMP3music.com, real networks.com and AOL.com amongst others.
RealMP3music
They have an unlimited selection plus unparalleled support. The site is very user-friendly focused at making its ideas for beginners through experts. There is only a monthly fee of $.99 for unlimited access. No additional per download fees, and provided is a great technical support. The site is fast and easy to navigate. There were tools on the website to deliver songs with excellent music quality from various networks. Tools to download everything from Rock to pop including complete CDs and albums. Available were excellent search tools to search by artist, genre, and CD title or song etc.
One can also download unlimited movies including xxx to kid's movies and either watch them right on your computer or burn them to CD or DVD.
The $.99 per month is a flat fee,...
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