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Business Plan

SPA BUSINESS PLAN

Institut d’Etudes Politiques de Toulouse
Master 2 Economie du Tourisme International


TABLE OF CONTENTS

1.0 Executive summary p.3
1.1 Presentation of our offer
1.2 Objectives
1.3 Keys to success
2.0 Management p.4
2.1 Company ownership and team
2.2 Start-up summary
3.0 Products and benefits p.6
4.0 Market analysis summary p.8
4.1 Description of the SPA market in France
4.2 Target market
4.3 Competition and buying patterns
4.4 Segment strategy
5.0 The physical establishment p.12
5.1 Company location
5.2 Building description
5.3 Transportation
5.4 Service delivery system
5.5 Co-operations and alliances
6.0 The organization p.13
6.1 The executive
6.2 Personnel plan
6.3 Business licences
7.0 Financial plan p.16
7.1 Important assumptions
7.2 Sales forecast
7.3 Break-even analysis
7.4 Projected profit and loss

1.0 Executive summary
1.1 Presentation of our offer
Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently.
We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use two of them as massage rooms and the two remaining rooms for body treatments. The fifth one will be used for the nursery services. In addition, we dispose a water activities area of 60 m2. This one is divided into a 10 m2 hammam, a 10 m2 sauna and a swimming pool. We offer massage in a variety of styles - Classical General Massage, Shiatsu, Reflexology and Stone Massage. We also offer body treatments like body scrub and body wrapping. The Mia Day Spa has the latest in anti-aging products and techniques but does not offer services on hair such as cutting, styling and colouring. Our licensed aestheticians and kinesitherapists offer the latest in skin treatments, body treatments and anti-aging therapies.
Our mission is...