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Business Plan

EXECUTIVE SUMMARY

Overview

Changing “Chapters” Community Center, LLC will provide the city of Detroit with a place where families can grow closer together by participating in different programs without the burden of high costs. The services will include infant and toddler day care, tutoring services, exercise classes, and various social activities for youth and senior citizens. Each day at Changing “Chapters” will be filled with educational opportunities and health and fitness instruction for youth and their families, which will enhance the vision of each participant.

Vision and Mission

Changing “Chapters” Community Center, LLC will provide the highest quality of services at an attractive price that will uniquely appeal to the families from a wide variety of backgrounds. The company promises to offer unparalleled support and services to their members and continuously improve and develop their offerings based primarily on the input of those Changing “Chapters” serves.

Marketing Plan

The target market comprises of households with mid to low income living in the Renaissance Zone within 5 miles radius of the location of Changing “Chapters” Community Center. The main competition will be from businesses that offer similar services; however, there is a large untapped market for community centers that offer activities for all age groups. Changing “Chapters” will capture its share of the market by focusing on infant care services and providing services for all ages under one roof at affordable prices. The objective of the marketing plan is to increase awareness, acquire more members, and establish good relationships within the community, while concentrating efforts on direct mail, online marketing, promotions, and public relations.

Management Plan

The management strategy will be to continually assess the company in order to make sure that it is moving in the right direction. The owners and key staff members will manage the day-to-day operations. The...