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Business Plan

Table of Contents

The Executive Summary 2
Information on Promoters 4
Proposal 5
Introduction and Background 5
Service and Service Delivery 6
SWOT Analysis 8
Strengths 8
Weaknesses 9
Opportunities 9
Threats 9
Competitor Analysis 9
Market Analysis 9
Target Market Segment 10
Marketing Needs 10
Business Analysis 10
Marketing and Marketing Strategy 10
Marketing 10
Marketing Strategy 11
Positioning Strategy 12
Pricing Strategy 12
Marketing Tactics 12
Sales Strategy 12
Management and Employment 13
Management Team 13
Organisation Structure 13
Strategy For Future Development 14
Finance 14
Technical 19
Appendices 20

The Executive Summary

Information on the Promoters

The proprieties of the company Evergreen Homes are Katrina Murray, Elena Sala and Matthew Fitzpatrick. All four are currently attending Galway Mayo Institute of Technology studying Business Applications and Multi Media.

Proposal

The aim of this document is to prove that the business is a viable proposition and to aid in the securing of finance for the mid to long-term needs of the operation.

Introduction and Background Information

The proposed business is a limited company with each of the members of the group investing € 20,000. The business will Sell, Promote and Inform a range of items that enable people to build and live in as environmentally friendly homes as possible. The target market for Evergreen Homes is people intending to build, the building trade and those wishing to make their present home as environmentally friendly as possible. Evergreen Homes is an independent company offering the best impartial advice and most suitable solutions.

Service and Delivery

Evergreen Homes will host a website collating as many environmentally sound building products as possible. Evergreen Homes will connect end users to service suppliers and providers. We propose to process orders for our clients who will supply...