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Business Plan

Table of Contents

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities

3.0 Services
3.1 Service Description
3.2 Competitive Comparison
3.2.1 Key Competitive Advantages
3.3 Community Service

4.0 Market Analysis Summary
4.1 Health and Fitness Industry Analysis
4.1.1 Main Competitors
4.2 Target Market Segment

5.0 Strategy and Implementation Strategy
5.1 Marketing Strategy
5.1.1 Product
5.1.2 Promotion
5.1.3 Price
5.1.4 Place
5.2 Sales Strategy
5.2.1 Sales Forecast

6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personnel Plan

7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Break-even Analysis
7.4 Projected Profit and Loss
7.5 Projected Cash Flow
7.6 Projected Balance Sheet
7.7 Business Ratios

1.0 Executive Summary

1.1 Objectives

1.2 Mission

(Brouchure)
Do you want to live a healthier life? Do you want to see results? PLAY trainers can help you achieve these goals. Our personal commitment and dedication to you will help you stay motivated, safe, and allow you to achieve your goals faster! If you are up to the challenge and sick of the gym, give your body and your mind an earth-moment and get outside and play! Have fun losing weight and getting in shape with a real professional!

Philosophy:
PLAY is committed to providing the ultimate fitness experience. Our program encourages people to step out of the gym and into the sand. PLAY offers unique and exciting ways of getting fit and making the most of our island paradise! We do not promote “quick fixes,” fads or gimmicks. Our success is founded on hard work and commitment from PLAY and its clients. It is our sincerest wish that every individual...