Business Plan 'Wood Ra' In Singapore
BUSINESS PLAN
"Wood RA" Ltd.
IN SINGAPORE
EXECUTIVE SUMMARY
Business opportunity
"Wood RA" Ltd. is union of several workshops united under one roof. "Wood RA" Ltd. creates unique pieces of furniture and subjects of an interior. The masters of "Wood RA" Ltd. are capable of making not only furniture, but also sculptures, bas-reliefs, ladders, decorative panels and other pieces of high artistic value (gifts, stationery, doors, and bars). Company's focus is premium segment of furniture Art Nouveau. Company does not duplicate the furniture each project is unique (for each customer a special form is created), and all products are hand made work. Driven by the objective of further business expansion internationally, management of "Wood RA" Ltd. intends to launch activities in the Asia. Singapore was chosen because of highly developed and successful free market economy, with corruption-free environment, stable prices, and a very high per capita GDP.
Description of products for sale
"Wood RA" Ltd. plans to offer customers in Singapore different products, which will be developed and tailor made solution will used for customer according to existing Art Nouveau standards. By application to clients will be offered below mentioned products: beds; chairs; wardrobes; tables; doors and other applications, like sculptures, ladders and small things for decoration. Each product will be tailor made according to client requirements and to strict specifications forwarded to manufacturing site in Latvia from the distributing Partner in Singapore. Products manufactured by "Wood RA" Ltd. are not regular furniture products, but unique pieces of art, therefore individuality and uniqueness is best description for these products.
Business objectives
To enter the Singapore market within 6 months after the establishing relationships with local distributor company;
To provide...
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