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Business Plan Sony

SOCIAL ENTERPRISE
BUSINESS PLAN

SONY CORPORATION
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October 18, 2008



SECTION 1: CONTACT INFORMATION
Name: Sony Corporation
Designation: Howard Stringer, CEO
Organisation: Sony Corporation

Email Address: http://www.sony.com.my

Contact No:
03 2295 0200 (Office)
03 2295 0408 (Fax)
Mailing Address:
1-7-1,Minota-ku Tokyo 108-0075, Japan.

The Sony Corporation is mainly focused on the Electronics for example IT products and components, Game like Playstation, and Entertainment such as motion pictures and music. Sony Corporation is not only representing a wide range of business, but we remain globally unique. We want to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that we can continue to emotionally touch and excite our customers. The business direction of Sony Corporation is to market and distribute innovative and highly quality consumer electronic products.
SECTION 2: PARTNERS INVOLVED IN SE

Names of our main partners: Telefonaktiebolaget LM Erickson of Sweden and Samsung Electronics Co., Ltd. Of Korea. Our partner’s website is www. telefonaktiebolagetlmerickson.com and www.samsung.com. Telefonaktiebolaget LM Erickson of Sweden had being partner since October 2001 to manage about the communication and also about the technology of the hand phone. The fourth is Samsung Electronics Co., Ltd. Of Korea. This company had joint since April 2004 and their role is to expand the product of Sony Corporation at Korea.



SECTION 3: THE BUSINESS MODEL
Description of My Business

Sony Corporation is a leading manufacturer of audio, video, communications, and information technology products in the world. We now are the major in their industry and have very highly in market share. We has increase in our sales by introduces the new innovative product that attract many customer The main objectives of the Sony Corporation is, was to...