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Submitted by khalil on November 26, 2007
Category: Business
Words: 4598 | Pages: 19
Views: 1321
Popularity Rank: 3,007
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Department of Marketing
Dhaka University
Course Name: Business Environment
Preface
The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural, demographic, social, economical, political, technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business and society. The question is how much we have learnt from this course? Let us find out the answer to this question.
Global Environment
The global environment or total environment is an enormously complicated, dynamic and changing system. It is the sum total of all forces and conditions that, act on an organism or community of organism, including men. One party if this global environment is the natural system. There are three components of the natural environment. These are:
1. Atmosphere (Moisture, gas, dust etc.)
2. Lithosphere (Mineral, rocks, soil etc.)
3. Hydrosphere (Oceans, lakes, rivers etc.)
Each of these environmental components has resources – such as coal from the ground, fish from the rivers or crops from the soil – that are utilized economically and ultimately marketed in some form.
The living organisms i.e. plants, animals and men...
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