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business case study Exploring Business Growth through Scenario Planning at Telekom Malaysia Berhad ( * ) 1. Telekom Malaysia Berhad: an introduction Telekom Malaysia
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Submitted by echosoundz on January 11, 2006
Category: Business
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Exploring Business Growth through
Scenario Planning at Telekom Malaysia Berhad ( * )
1. Telekom Malaysia Berhad: an introduction
Telekom Malaysia (TM) Berhad establishes, maintains and provides telecommunication and related
services under a license issued by the Ministry of Energy, Telecommunications and Posts of
Malaysia. Other business activities include printing and publications, consultancy and engineering
services, public telephone services, provision of mobile telecommunication services, investment
holding and other services relating to telecommunications.
Telekom Malaysia Berhad looks large, not only in the specific context of the Malaysian
telecommunications industry, but also in ordinary life. Since it opened in October 1996, the Menara
Kuala Lumpur 421 meters tower, it provided Malaysia a national landmark that places the country
as a qualified site in the world map in terms of tourism, telecommunications, and development.
Menara is the highest telecommunications tower in Southeast Asia and the 4th in the world. As a
source of pride for every Malaysian, it has become a "must-see" destination for every tourist with
The case should be used as a basis for class discussion rather than to illustrate "solutions" to problems.
its observation deck and revolving restaurant at 282 meters above the ground. Undoubtedly, it was
the singular showpiece that symbolized the nation's claim to leadership in the telecommunications
industry in the region. TM claimed a large stake in this national pride.
Aside from towering over the nation's collective cultural psyche, TM has also been playing a
crucial role in the Malaysian economy. In a relatively small nation of a little more than 20 million
people, it is a big employer with more than 25,000 personnel. It has the largest capitalization on the
Kuala...
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