Business 520

Business Plan Part I
Sabekhon Nahar
Bus 521
July 21, 2013

The goal of Lucky Inc. is to develop a foremost business owner of the traveling agency for the individual of the age range from about 20 to 30 year old. Lucky Inc. will be devoted to establish stronger relationship within their clients via extensive lesson of how to treat guest and sever them the best service, and would like the company to well popular among the clients and other publics as the most popular tourist agency in the Ideal area. The main focus of the firm would be to gradually develop, and become successful by the first few years of operations.
Our main goal would be to provide an excellent professional facility through demonstrating an adequate understanding of the places that individual would like to travel to and adventurous events that will be held. On an industrial report stated that the biggest disparagement of the variety of customers that has been to the tourist companies that already exists “know nothing about their products, they just open the catalogue and read,” to quote one of many disappointed travelers (Blackwell, 2008, p.332).
To make the most of over the knowledge and skills we gained in the Lucky Inc. apparel store, staff would to both educate and instruct the customers to the various types of vacation accessories that they might be wanting of to have the quality vacation time they planned out while they are in the Ideal area.
Products and Services
Recently, Lucky Inc. became as the allotted agents for Ideal’s Travel, which will be the biggest and popular traveling agency out in the marketplace. However, per almost with no advertising, Lucky Inc. has sold about 200 adventure vacations in the past several months, netting about $56, 800 in commissions including the sales of insurance policies and other services also have calculated to this amount, and could possibly add much more. Lucky Inc.’s clients will also be offered to have the opportunity of an inclusive variety of facilities to services to help their exciting tour, including seminars of before and after trip, tourist coverage, and a booklet of specific offers to each vacation place, etc.
I plan to sell my share in the apparel store and finance the profits in my potential new company which will be a traveling agency as Lucky Inc. Moreover, I would be also financing $51, 600 of my savings from the past years in this company, and take loans of $70,000 probably from friends and relatives. Furthermore, the return on shareholders capital by three year is anticipated to be close to 100 percent. The perseverance of this business plan is to converse this high profitable opportunity to my co-owner in the clothing shop and to the other investors of different organizations to encourage their interest in the venture.
Alternatively, I’m also thinking of a loan finance made up of a $31,940 for about couples of years and a credit line of $48,620. In total, I will be in need of about $80,560 to fund the company for the first few months.
The majority of the population of Ideal County is well educated, experienced, active, and pretty stable. The residences of the county also are the individuals who sincerely devoted to the location and have inclined to stay and wait out past periods of economic downturn. The dynamic economy, the lifestyle of Ideal County, and its exceptional environmental qualities attract people. Moreover, both public officials and business leaders are also aware of the need to keep our labor force well-armed with the marketable skills.
From the Ideal County’s population, our potential targeted clients are the people who are professionals with annual earnings of about $50,000+, ages 20 to 30, whether single or married, without children, and college educated.
Market Definition
The projection of the world travel market is to grow about at greater than 4 percent average annually. I believe that this is somewhat faster than our general economic growth every year.
I also planned to advertise my company outside of the United States. Hence, I selected such market like the European market, which is not the firmest growing market, and I believe this will be the most important destination, considering most the travelers will be international. I also think that among Europe, France, Italy, and Spain are the most popular destinations. Therefore, I decided to select tour operators with appropriate products in these areas as our initial partners.
Business model
The business model that will be used for this company is a distributor which is any business that purchases products directly from a manufacturer for resale either to retail outlets or directly to the buying public (Duhigg, 2012). For instance, a technology distributor would purchase computer parts from a technology manufacturer and then sell those parts wholesale to retail outlets for sale to the general public (Duhigg, 2012). An auto dealership that deals in new cars would purchase vehicles directly from the manufacturer and sell them to the general public (Abrams, 2003). According to the University of Southern California, Wal-Mart Department Stores qualifies as a distributor because it purchases product directly from the manufacturer. Not all department stores have that kind of purchasing power (Duhigg, 2012).
We will also be leasing a combined telephone/data-base system from the onset. This will beneficial by allowing up to ten sales staff to answer calls and have full on-screen data on clients and products.
As service is one of our key components, it is essential that we have full access to all relevant data speedily and efficiently.

| Q1 | Q2 | Q3 | Q4 | Year Total | Sales via promotion | 150 | 325 | 325 | 650 | 1450 | Shop | 200 | 200 | 350 | 350 | 1100 | Total | 350 | 414 | 560 | 1230 | | Number of guest | 200 | 245 | 275 | 140 | 860 | Approximate vacations cost | $3230 | $4324 | $5455 | $25535 | $3549 | Commission received | $44,330 | $47,320 | $61,221 | $87,646 | $52,918 | Commission on insurance & other services received | $2560 | $2130 | $4112 | $4735 | $15,865 | Total commission & fees earned | $44,161 | $42,661 | $66,232 | $213,513 | $358,652 |

All these are feasible. However, there might be times that will not be possible to meet the goals due to many reasons, such as holidays, customers found better deal at other locations, etc. Therefore, I should always be prefer for the worse and make sure that my staffs are well trained to provide the best customer service to my clients.
Since, we are successfully operating the outdoor clothing shop; hence, we are using the adventure travel vacation sales ratio to study how many of them we are being able to sale on up to date. For the determinations of our sales projection, we believe that that only about two in five reviews will essentially effect in an adventure vacation being reserved. However, I believe this is a very conservative evaluation.
I also undertake that there will be a firm accumulation of customers of the clothing shop who will approach us to learn more about the vacation packets and the destinations. Throughout the year we will also be able to bring in more clients by creating more promotional activities and of course our new clients of the clothing store. I am pretty hopeful that we will continue to strive with this trend to make Lucky Inc. to become well known. Based on the prediction, within next year we are projecting to sell about 600 adventure travel vacations for an estimated price of $3000. We also predicted that if we add insurance and other travel related service sales the gross profit will be nearly $ 2500,000 throughout the first year.

Reference
Abrams, Rhonda, (2003). The successful business plan: secrets & strategies. Palto Alto, Calif.: Planning Shop
Blackwell, Edward (2008). How to prepare a business plan. London; Philadelphia: Kogan Page
Duhigg, Charles, (2012). The power of habit: why we do what we do in life and business. New York: Random House