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Building A Market Plan

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Building your market plan

Devry University
Table of Content
1. Background 1
2. Strategic Focus and Plan 1
 Mission Statement 1
 Goals 1
 Competitive Advantage 2
3. Consumer Analysis 2
 SWOT Analysis 3
 Competitor Analysis 3
 Company Analysis 3
 Customer Analysis 4
 Customer Analysis 4
4. Market-Product Focus 4
 Marketing and Product Objectives 4
 Market-Product Grid 5
 Target Markets 6
 Points of Difference 6
 Positioning 6
5. Marketing Program 7
 Product Strategy 15
 Price Strategy 16
 Promotion Strategy 16
 Place Strategy 17
6. Financial Projections 19
7. Organization 19
8. Implementation Plan 19
9. Evaluation 20
1. Background
This aspect of our marketing plan focuses on the strategic planning of Greenomicsto make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage.
Mission Statement
Greenomics is to achieve luxurious interior designing the green way in persistent effort of saving the planet.
Goal
*The Financial Goals set for Greenomics* are:
To breakeven in first three months of operation.
To have at least ten clients a month.
To increase sales by twenty percent every quarter.
The finances required for setting up the Greenomics is approximately $500,000. this includes the office which would be represent our green service and environment, marketing costs, office equipments, architecture of the office the green way with use of wood and glass so that less lighting is used. This figure however, does not include costs of holding public gatherings for awareness program
*The non-financial goals set for Greenomics* are as follows:
• To make eco-chic offices and stores rather than eco-ugly. Eco-ugly mean an overly priced, low in performance, ugly yet eco friendly version. An Eco-chic product is one...