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Brick And Mortar Retail Vs. E-Commerce. What Is The Solution?

Brick and Mortar Retail vs. E-commerce
What is the Solution?
1. Executive Summary
Although the recent development of the Internet has skyrocketed business sales for the average e-commerce company, there are many advantages that they are missing out on that a brick and mortar organization can provide. So where is the ultimate middle-ground a firm can search for when aspiring to provide quality products and quality customer service in the most efficient way? The following is a discussion on the differences between brick and mortar retail and e-commerce followed by a description of what the final solution is to solve this problem.
2. Introduction
In a world where technology is changing every day, traditional businesses are becoming more developed and taking advantage of the many positive attributes that e-commerce can offer. While traditional businesses (brick and mortars) have recently been faced with stiff competition from e-commerce; traditional firms are attempting to survive by making an evolutionary leap into the electronic medium. As the overall business climate continues to change, traditional firms are beginning to add new capabilities that are conducive to the Internet. The question is, what is the middle-ground solution to allow companies to truly reach their full potential? In order to fully understand why this giant leap is necessary, it is essential to first understand a brick and mortar versus e-commerce. Once this is fully recognized, it is essential to look at the advantages and disadvantages of each so that one can truly understand why adaptation is necessary for survival.
3. Brick and Mortar
A brick and mortar refers to “a company which possesses a building for operations” (Brick and Mortar Business). These traditional businesses deal with customers face to face; therefore, they are able to provide customer service better than a click and mortar. An example of a brick and mortar is the local...

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