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Breakeven

Submitted by omo67 on April 20, 2006

Category: Book Reports
Words: 2186 | Pages: 9
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Kmart

Kmart is an all-purpose, all-American chain store. In the last decades of the twentieth century, it came to represent the typical shopping experience for millions of blue collar and middle-class Americans. Kmarts generally are single-story, parking lot-size structures, where customers can find and purchase an astonishing array of items at a reasonable price. Everything from bookcases to baby clothes, clocks to CDs, earrings to edibles, paint supplies to perfume to picture frames can be found at Kmart.
In the early years of the twentieth century, Americans made most of their purchases in small, specialized stores known as "mom-and-pop" stores. Meat was available through butchers; dairy products were procured directly from dairy farms; and a range of edibles lined the shelves of grocery stores. Tools, nails, and screws were found in hardware stores. Dresses and suits could be purchased in men's or women's clothing stores. Then, throughout the twentieth century, larger emporiums began replacing specialized stores as primary shopping outlets. Department stores like Macy's and Gimbels offered a wider range of merchandise all under one roof. Supermarket chains replaced grocery stores. Because such stores had the purchasing power to acquire merchandise from suppliers in bulk, prices could be lower than those offered by the smaller, individually owned competition.
The 1960s was the advent of the Kmart-style discount retailer. These large discount stores offered the product variety found in department stores, but at even lower prices. Kmart is a spin-off of S. S. Kresge, a dime store (see entry under 1900s— Commerce in volume 1) chain. The initial Kmart appeared in Garden City, Michigan, a suburb of Detroit, in 1962. Eight years later, more than four hundred Kmarts were in business across the country, bringing in billions in sales. In the ensuing decades, the chain kept expanding, opening over two thousand stores, some of which were just...

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