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Brand Positioning Of Ucb

A REPORT

ON

BRAND POSITIONING

FOR

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BY

ANURAG BINDAL

ENROLLMENT NO: 07BS0711

ICFAI BUSINESS SCHOOL, KOLKATA

BENETTON INDIA PRIVATE LTD.

(GURGAON)

SUMMER INTERNSHIP PROGRAM

FINAL REPORT

Duration: 23-02-2008 to 25-05-2008

Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School.

Project: Brand Positioning

Company: United colors of Benetton

Submitted by: Anurag Bindal

Enrollment no. 07bs0711

Email: anuraag86@gmail.com

Person guided me: As:

Mr. Ripu Daman Sharma Project guide

Prof. Pooja Arora Faculty guide

Acknowledgement

Apart from the efforts put in by me, the success of this training program and project depends largely on the encouragement and guidelines of many others. I take great pleasure in this opportunity to express my gratitude and thank many people who generously furnished assistance and advice during my training and project work execution.

Firstly, I would like to thank the BENETTON Management and IBS Kolkata Training Coordinators for permitting me to conduct my Summer Internship Program at one of the MEGA STORE of a highly renowned ITALIAN BRAND, UNITED COLORS OF BENETTON, Chandigarh, who majorly deals in Apparel Retailing.

I owe my sincere gratitude to Mr. Sumit Dhingra (Zonal head sales, India) & Mr. I. Mukherjee (Regional Head Sales) for their moral and functional support which worked as a catalyst to all my activities.

I am greatly indebted to Mr. Ripu Daman Sharma(Territory manager sales)- My project guide who helped me to choose, execute and finally complete the project in time and result out to be effective for the organization and me as well.

I could not have executed such a huge task without the continual support and encouragement of Mr. Vijay Mantha (Visual Merchandiser), Mr. Harmeet Singh (Accountants Head) and Mr. Ashish Chilana (store manager).

A...