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Brand Inventory of Spike TV. BRAND INVENTORY Spike TV is a sub-brand of
parent company Viacom Inc. Viacom is a global media company ...
... vendors, ensuring performance when shipments spike during peak ... company's own financial
and inventory systems, plus ... its product line with brand extension like a ...
Submitted by cingra on April 3, 2006
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BRAND INVENTORY
Spike TV is a sub-brand of parent company Viacom Inc. Viacom is a global media company that operates in six categories of businesses: motion pictures, broadcast television, cable television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television division, Viacom owns MTV Networks, BET, and Showtime Networks. Spike TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: Music Television, MTV2, mtvU, VHI, Nickelodeon, Nick at Nite, Comedy Central, TV Land, CMT, Noggin, MTV International, and The Digital Suite From MTV Networks, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals that distribute its programming services worldwide. Spike TV is the first network to target men between the ages of 18-34 and is available in 87 million homes.
Brand Name Change
Spike TV was originally named The Nashville Network and changed its name to The National Network (TNN) in 1991. As TNN struggled with flagging viewers, the network decided to change the name again in 2003 to Spike TV in order to focus the strategy on capturing a younger male audience. More discussion of the changes to the network will be covered in the Brand Heritage section.
TNN announced that the name change was to be effective on June 16, 2003, but was faced with a suit filed by filmmaker Spike Lee. Lee, whose real name is Shelton Jackson Lee, claimed Viacom was deliberately trying to use his image, name, and reputation to push what he found to be "low-brow programming." Lee obtained a temporary injunction that prevented the name change, which was eventually lifted on July 7, 2003 when both parties settled out-of-court.
Spike TV Programs and Services
Spike TV has focused many of its programs to appeal to the male audience in order to...
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