OPPapers.com

B&Q Marketing Strategies In The China

Marketing Dissertation B&Q’s Marketing Strategies

An adaptation of B&Q’s marketing strategies in the Chinese home improvement market?

This dissertation is submitted in part fulfilment of the MA in Marketing.

CCOONTTEENTTSS
Statement of Originality ..................................................................................................i
Acknowledgements..........................................................................................................ii
Contents ..........................................................................................................................iii
List of Figures .................................................................................................................vi
List of Tables..................................................................................................................vii
List of Appendices ........................................................................................................viii
Glossary..........................................................................................................................ix
Abstract ............................................................................................................................x
Chapter 1 - Introduction.................................................................................................1
1.1 Origin of DIY industry.........................................................................................1
1.2 Company background ..........................................................................................1
1.3 Research question.................................................................................................2
1.3.1 Question formation.....................................................................................2
1.3.2 Question statement and hypothesis ............................................................3
1.3.3 Demarcation...