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Bp (British Petroleum) Swot, Porters Five, Key Success Factors

BUS101 International Business Environment
Small Group Assignment for Spring Semester 2008

Table of Contents
1. Terms of reference
2. Procedure
3. British Petroleum
3.1. British Petroleum (BP)
3.2. Background
4. British petroleum SWOT analysis
4.1. What is SWOT analysis?
4.2. Strengths
4.3. Weaknesses
4.4. Opportunities
4.5. Threats
5. BP Porter’s Five Forces Analysis
5.1. What is Porter’s Five Forces Analysis?
5.2. Threat of New Entrants
5.3. Buyer Bargaining Power
5.4. Supplier Bargaining Power
5.5. Threat of Substitutes
5.6. Rivalry
6. Key Success Factors
7. Conclusion
8. Referencing
9. Meetings Log and Reflections

1. Terms of reference

This report has been produced by Mariya Barbudeva, Davide Mariani and Mohammed Alsuhaimi upon the request of Dominic Laffy, course leader of BUS101 International Business Environment. The report is due 18 Apr 2008 (end of week 8).

2. Procedure

The information, which is necessary for the following report has been taken from different electronic and printed sources. For full details please refer to bibliography, which can be found at the end of this report.

3. British Petroleum

3.1. British Petroleum (BP)

British Petroleum is a company, which focuses mainly on petroleum, but has some interest in alternative energy. It is one of the world’s largest oil and gas companies, which serves over 13 million consumers in more than 100 countries. The market of alternative energy is not as well developed, nor as profitable as oil, but it is a good future investment with the recently raising environmental concerns. BP recognized this on time and entered the solar market in the year of 1973.( History of BP Solar )

3.2. Background

Formed in 1908, The British Petroleum Company was originally called The Anglo-Persian Oil Company. The current name was given in 1954. BP adopted a re-positioning...