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Bmw

SEGi COLLEGE MALAYSIA, KOTA DAMANSARA

REPORT ON BMW 3 SERIES POPULARITY AND MAINTENANCE OF PRODUCT’S MARKET SHARE

BMW MALAYSIA SDN. BHD.

Contents Page

1. Introduction 1
2. Methodology 1
3. Findings 1-6
4. Conclusions 6
5. Recommendations 7
6. References 8

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List of Figures
1. Pie Chart on Market Share for Sales of Premium Car 6

REPORT ON BMW 3 SERIES POPULARITY AND MAINTENANCE OF PRODUCT’S MARKET SHARE
1. INTRODUCTION
Background
This report has been written because of the recent popularity of the BMW 3 Series and services offered to the market as was requested by our Managing Director, Mr. Peter Jackson on 07/July/2007.
Objectives
The objectives of this report are to find the basis of the recent surge in sales and continuance in the market share.

2. METHODOLOGY
• Several meetings held between different Heads of Department of Sales, Service, Marketing and Product Development.
• Recent surveys done on prospective and loyal customers were analysed.
• Pie chart of market share on Malaysia’s vehicle sales was evaluated.

3. FINDINGS
Meeting with Head of Sales Department
• Product’s Popularity
The most sales recorded for a model from our range of vehicle offered was the BMW 3 Series sedan. The sales recorded were the highest for the vehicle in the same class. It also helps that the 3 series sedan was given the highest accolade of Car of The Year by magazines and brand recognition agencies throughout the world.
Clients have the abundance of choices of engine specifications, trim level and choices colour to choose from. Technical innovations such as double-Vanos and Valvetronic make the 3 series owner feel the adrenaline rush and maximum fuel efficiency, a preference today for the rising fuel prices. Luxuries upholstery and ergonomic, spacious and comfortable design of the interior gave the client the highest sense of opulence in a...