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Bmw Drives Germany

International Business

BMW Drives Germany
By
Peter Gumbel

Assignment by Matthew Jackson
Table of Contents:
Page
1. Assignment Cover Sheet 3
2. Question Summary 4
3. Question 1 5 - 8
4. Question 2 9 - 10
5. Question 3
3.1 11 - 13
3.2 14 - 16
6. Question 4 17 - 19
7. Bibliography 20 – 23
8. Appendix A 24
9. Appendix B 25

Surname: Jackson
First Names: Matthew William
Student Number: 102531
Subject: International Business
Assignment Number: One
Date Submitted: 2008.06.12
Submission: Second
Postal Address: PO Box 704
Shelly Beach
4265
E-mail: matthew.jackson@worldonline.co.za
Contact Numbers: W 039 315 0151
H 039 312 0055
Cell 0832834460
Course/Intake: MBA Year Two – January 2008

I hereby declare that the assignment submitted is an original piece of work produced by myself.

Matthew Jackson
7512235009088 2008.06.12

Question Summary Sheet

1. Evaluate the shift in BMW Germany’s attitude and policies toward FDI. Discuss using relevant theory what you have identified as being the driving force behind this change in attitude and policy.
2. Explain the benefits to the German economy in BMW’s decision to maintain and improve its manufacturing operations in Germany.
3. If BMW wanted to extend its manufacturing operation into a developing Southern African country, explain what your recommendations would be to their CEO with regard to:
3.1: Factors to consider prior to the formulation of a global strategy? E.g. Culture, Negotiation, etc.
3.2: The strategy that BMW should utilize. Justify
4. Analyze the Global Competitive environment in which BMW operates and rank their position in the industry.

Question 1:
Evaluate the shift in BMW Germany’s attitude and policies toward FDI. Discuss using relevant theory what you have identified as being the driving force behind this...