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Blue Rhino Slows Down to Get Ahead. Blue Rhino Slows Down to Get Ahead Blue
Rhino is a publicly traded corporation based in Winston ...
Submitted by Johnny01 on March 9, 2008
Category: Technology
Words: 1751 | Pages: 8
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Blue Rhino Slows Down to Get Ahead
Blue Rhino is a publicly traded corporation based in Winston-Salem, North Carolina, that considers itself the national leader in propane cylinder exchange services. Owners of propane-fueled backyard grills can visit nearly 30,000 retail locations, including Home Depot, Wal-Mart, and Kmart, in 48 states and Puerto Rico to exchange their empty propane cylinders for full cylinders provided by Blue Rhino. The company employs 355 workers, 63 percent of whom fulfill distributor operations duties. The remaining employees serve in the departments of administration and finance, sales and marketing, information systems, and warehouse operations. In addition to its cylinder exchange services, Blue Rhino markets a number of propane-related products including grills, outdoor heaters, and pest control devices.
In operation for only a decade, Blue Rhino's business is growing rapidly. Its revenue for the fiscal year 2003 reached $258.2 million, which was an increase of 86 percent over two years. The company's operating income soared by over 500 percent during the same period. Much of this growth is a result of a relatively recent change in approach to propane cylinder transactions. Traditionally, propane grill owners would bring their empty propane cylinders to a retail outlet to be refilled. The Blue Rhino approach of exchanging empty cylinders for ones that have already been filled is more efficient and safer. Customers do not have to wait for a retail employee to fill their cylinders or be in the presence of a transaction involving the transfer of a flammable agent. Additionally, this exchange prevents customers from using the same cylinder over many years, which could lead to dangerous malfunctions or cylinder corrosion. Converting refill customers to the exchange approach and increasing the demand for, and awareness of, cylinder exchange are two of the key elements of Blue Rhino's business...
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