Big Spaceship: Ready to Go Big
Big Spaceship: Ready to Go Big
1. What is the defining features of the industry in which Big Spaceship competes, and who are it primary competitors?
The defining features of the digital marketing industry are:
Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation.
Skill/Competency - Skill is the backbone of the company, a company can have all the creativity in the world but if they do not have a skill to execute these ideas then having that creativity is meaningless.
Relationships- Maintaining and building new client relationships are very important in this industry because these relationships can help make the process more streamline for both parties.
Team work- Being able to pool all the competencies within the company effectively leads to a more finished product in a timelier manner. Also good team work can increase the moral of the staff which in turn leads to more productivity.
Communication- Like in any industry, communication plays a vital role in ensuring that work flow and customer needs are met. A breakdown in communication can lead to poor product and an unsatisfied customer.
The following companies are the primary competitors to Big Spaceship:
AKQA (Digital agencies) – A company that specializes in interactive internet and digital marketing similar to Big Spaceship and also operates in the same geographic area.
SAATCHI & SAATCHI (Full-service agencies) - A global advertizing company that offers a full digital services to clients
Anomaly (Boutique general agencies) - Founded in 2004, Anomaly is a new-model, multidisciplinary marketing communications firm/advertising agency that operates in the New York City.
2. What is the value proposition of Big Spaceship, and how does the value proposition enable the firm to create strategic differentiation within its industry? What are the strengths and weaknesses of that strategy?
The value
1. What is the defining features of the industry in which Big Spaceship competes, and who are it primary competitors?
The defining features of the digital marketing industry are:
Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation.
Skill/Competency - Skill is the backbone of the company, a company can have all the creativity in the world but if they do not have a skill to execute these ideas then having that creativity is meaningless.
Relationships- Maintaining and building new client relationships are very important in this industry because these relationships can help make the process more streamline for both parties.
Team work- Being able to pool all the competencies within the company effectively leads to a more finished product in a timelier manner. Also good team work can increase the moral of the staff which in turn leads to more productivity.
Communication- Like in any industry, communication plays a vital role in ensuring that work flow and customer needs are met. A breakdown in communication can lead to poor product and an unsatisfied customer.
The following companies are the primary competitors to Big Spaceship:
AKQA (Digital agencies) – A company that specializes in interactive internet and digital marketing similar to Big Spaceship and also operates in the same geographic area.
SAATCHI & SAATCHI (Full-service agencies) - A global advertizing company that offers a full digital services to clients
Anomaly (Boutique general agencies) - Founded in 2004, Anomaly is a new-model, multidisciplinary marketing communications firm/advertising agency that operates in the New York City.
2. What is the value proposition of Big Spaceship, and how does the value proposition enable the firm to create strategic differentiation within its industry? What are the strengths and weaknesses of that strategy?
The value