Bharti Airtel
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Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 66,689,943 customers as on April 30, 2008, consisting of 64,370,434 GSM mobile and 2,319,509 Bharti Telemedia subscribers.
The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, telemedia services (ATS) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the ATS business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand.
Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE).
Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. Bharti Tele-Ventures is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 12 million customers across the length and breadth of India.
With approximately seven million subscribers, Airtel commands nearly 20% share of the market - making it the number one brand in the country. Airtel's world-class service and innovative products have enabled it to establish this position of leadership.
Airtel has been positioned as the market leader in mobile services. Airtel not only created the image of Airtel being a market leader, but also showcased the brand as an innovator. It was a badge people were proud to wear - and flaunt. They have tried to convey the message to the people that Airtel is the mean using which you can express yourself to the world.
In the project we will do the case study how Airtel as a firm has its...
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