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Berger - Live Case Study For Managerial Policy (With Various Matrices)

1. ACKNOWLEDGEMENTS:

Working on this report has been a rich and rewarding experience, thanks to the camaraderie, generous guidance and encouragement of our teacher Syed Mateen Ahmed.

Our sincere gratitude to the Naseer Ahmed, Controller Purchase – Berger, we interviewed for this term report, for his generous time and insights, especially for granting us the permission to collect first hand information about the company itself and allows us to carry on with our research on their business strategies. And how the business world truly runs and promotes its products.

In the end we would like to thank God in helping us accomplish this task, and our teacher who gave us the opportunity to experience the dynamic world in person.



2. EXECUTIVE SUMMARY

This report examines the competitive position of Berger Paint Pakistan. Various industry sectors in which Berger in active are described to give a feel of the business. The starting point of this report was the analysis of the mission and vision statements. The vision statement had room for improvement and we have suggested a more strategic vision statement.

Financial analysis of the past 3 years was done to uncover the profitability and health of the business. Highlight of the financial information have been presented in our report. The number crunching was done by taking into account industry averages and expert opinion. This helps understand how secure the business is.

Different matrices we constructed to understand how Berger Paints challenges its competitors. These matrices focus on internal strengths and weaknesses as well as external opportunities and threats. The rating for each matrix is based both on industry standards and company performance on each measure. These matrices aid comprehension and are very useful in presenting company strategic success.

This report then goes on to highlight a real issues that is currently being faced by the Berger management. The problem is identified and...