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Submitted by Vanity513 on April 6, 2008
Category: Miscellaneous
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Benchmarking for Riordan Manufacturing
MBA 530
Riordan Benchmarking Analysis
(This is the intro-approximately 150 words)
Riordan Manufacturing is an established global plastics producer which employs 550 individuals and their projected annual earnings are $46 million. The company is a division of Riordan Industries, a Fortune 1000 enterprise. Riordan Manufacturing has production divided among three plants. The plastic beverage containers are produced in Albany, Georgia. The custom plastic parts are manufactured in Pontiac, Michigan. Finally, parts for plastic fan are produced in Hangzhou, China. The corporate office is located in San Jose, California with Research and Development located there as well. Riordan maintains major accounts with the automotive parts industry, aircraft manufacturers, and the Department of Defense. Other major customers include beverage makers and bottlers, and appliance manufacturers (University of Phoenix, 2007).
Riordan has experienced declining sales and uneven profits over the past two years. This has encouraged the company to change its sales processes, and led them to take on a new Customer-Relationship System (CRM). Riordan have made several strategic changes in the way it manufactures and markets its products. One of those major changes is having the sales teams, rather than single salespeople, to focus on a particular customer segment. The sales team includes a sales person, product engineering specialist and customer service representative (University of Phoenix, 2007).
Analysis
(must be at least 700 words)
Riordan Manufacturing has now determined what it must do to motivate its employees, but to what cost or risk to Riordan or the employees? The perception Riordan’s management team portrays is one that their departments need more money or acceptance. The risk may be high for Riordan here because if one area is not rewarded and not...
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