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Beijing Crm System

Executive Summary

Introduction

Adoption and utilization of ERP system on B-2008

The launch of the 2008 Olympic is significant as it symbolizes the opening of the doors on the momentous potential of the Beijing Olympics Games to the world the launch event provided an interactive forum for BOCOG to outline the benefits of Olympic sponsorship and explain the opportunities that exist to support the Games. Beijing 2008 encouraged active participation and parternership from both domestic and international firms.

Local and foreign companies will seize the unique marketing opportunity offered by the Games, to find different ways to participate in the Olympic Marketing Plan and other preparation work, strengthen exchanges and cooperation to gain a powerful competitive advantage to build global brands.

Local and global industry dynamics: The Games will provide a unique international platform to showcase themselves to the world for many of China's new brands and leading companies. On the other hand, the Games will open the gates to the most important market in the world for leading global companies. Olympic Games will generate new levels of participation nationally and internationally (Clifton.R, 2007).

The Olympic Marketing Programme comprises sponsorship programmes driven by the IOC and those managed by BOCOG (People's Daily Online, 2003). Programmes directly managed by the IOC included: Olympic Games broadcast programmes, TOP (The Olympics Partners), the worldwide Olympic sponsorship programme, IOC licensing programmes, and IOC suppliership programmes. TOP Partners enjoy not only global rights to Olympic intellectual property and other related rights, but also receive exclusive worldwide Olympic marketing rights in return for their contributions to the Olympic Movement.
Partners and Sponsors enjoy four-year exclusive Olympic marketing rights in their specific products and services categories. Sales of the partnerships and sponsorships are expected to...