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Barbie: The American Girl Goes Global. Barbie: The American Girl Goes Global 1.
Describe Mattel’s global marketing strategy for Barbie and assess its success. ...
Barbie - actions and consequences. ... Ruth Handler created the Barbie Doll in 1959 for
her daughter, Barbara, to play with, and it spun into huge proportions. ...
Barbie. Barbie Outline Introduction I. She is one of the hottest selling
toys in the world. Both ... candidate. Her name is Barbie. II. ...
BArbie. Barbie Barbie has shaped the lives of many girls, young and old, around
the world. ... She made her dream a reality and created Barbie. ...
Barbie's Role In Shaping American Society. In 2006, American women have many career
and lifestyle choices available to them, but it wasn’t always that way. ...
Submitted by williammcgee on March 1, 2006
Category: Miscellaneous
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Barbie
Marilyn Monroe, Elvis, Michael Jordan, Martha Stewart, these are all examples of larger than life cultural icons of late twentieth century popular culture. All evolved in the spotlight; all have been considered role models; and all have had controversial moments. But amazingly another icon towers over all others in her glamorous world. She’s an eleven and a half inch plastic doll by the name of Barbie. Because she always responds to the popular trends in American culture, Barbie is one of more potent and controversial icons of the 20th century, always responding to changing trends and so is often a target for cultural criticism.
Barbie began as a knock off of a German doll named Lilli. Lilli was designed after a post war comic character in a German magazine titled Bild Zeitung, which closely resembles our National Enquirer. As a plaything for men, a three dimensional pin up, Lilli was considered a sex doll and was regularly dressed in provocative clothing and advertised as a woman who was content as long as she was in the company of a rich man. Ruth Handler, co founder of Mattel, came across this sexy German doll while on a family vacation in Switzerland. As Ruth was shopping with her daughter Barbara, passing a storefront display, Barbara noticed a doll that had a woman’s body, which at the time, was original. Her daughter declared that she wanted Lilli as a decoration for her room and Ruth proceeded to buy three dolls: two dolls for her daughter, and one for herself (Lord 30). Prior to seeing Lilli for the first time, Ruth had been discussing plans with her Mattel design crew about producing an adult doll, one that had a woman’s body. She got the idea from watching Barbara and her friends act out adult behavior with paper dolls and felt that if Mattel could just create a three dimensional figure, the company would have something special. Her team told her it was not possible. However, in 1957, when one of Mattel’s engineers...
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