OPPapers.com

Banera Bread

Introduction

Panera Bread Company began as Au Bon Pain Company in 1981 operating on the east coast. In 1993 Au Bon Pain Company purchased St. Louis Bread Company, which was comprised of 20 bakery-cafes in the St. Louis area. From the years 1993 to 1997, the bakery-cafe names changed to Panera Bread. In 1999, Au Bon Pain Company sold all business units except for Panera and the company was renamed Panera Bread Company.

Panera Bread Company intended to make great bread broadly available to consumer across the united states. It has 1027 units in 36 states owned and franchised bakery cafes in 2006 and planning to have 2000 Panera Bread bakery café by 2010. They offer attractive menu & dinning ambience.

Current Situation

Past corporate performance Indexes.

Panera Bread Company revenue have increased from 282,225 in 2002 until 828,971 in 2006 .
This is a promising report to Panera investors in that it shows that both segments of operations were able to generate increased revenue in 2006. .

Analyze the company’s vision

“to create specialty café anchored by an authentic, fresh-dough artisan bakery and upscale quick service menu selections.

Analyze the company’s goals and objectives.

• To be one of the leading fast – causal restaurant chains in the nation
• To make Panera Bread nationally recognized brand ware & to be dominant restaurant operator to specialty bakery cash segment.

• Better than the guys across the street
• Making the experience of dining at power so attractive that customer would be willing to pass by outlets of other fast-casual restaurant competitors to dine of a near by Panera Bread bakery café

Discuss the company business-level strategy (and corporate level strategy, if relevant).

Concept

To provide a premium specialty bakery and café experience to suburban dwellers

Panera Bread specialized in fresh baked goods make to order in fresh ,baked goods, make ,...