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Baderman Marketing Plan. PR Campaign Introduction Industry leading organizations
with successful strategies to influence stakeholders ...
... order to support the public relations campaign strategy, the PR department for the
Baderman Island Resort has developed the following marketing research plan. ...
... implications of expansion of the Baderman Island Resort ... be a major factor of the
strategic plan as pursuit ... Marketing will gather the information from all the ...
Submitted by cjsmommy2002 on January 14, 2006
Category: Miscellaneous
Words: 1328 | Pages: 6
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PR Campaign
Introduction
Industry leading organizations with successful strategies to influence stakeholders and convey a positive image use numerous tools. In today's world, communication is necessary to relay information to all stakeholders. To communicate the desired image to target groups, the organization must use Public Relations to provide the media information about company goals and objectives. This report describes how Baderman Resort's Public Relations Campaign will convey its diversity message to the publics.
PR Campaign Objective
Baderman's PR goal is to effectively communicate diversity in its workforce and clientele. Ethics plays an important part of this campaign. All communications will be honest, responsible, fair, and respectful.
Target Audience
Baderman's goal is to position itself as a leader in embracing diversity among its internal and external publics such as employees, stockholders, travel agents, and visitors. The target audiences for this campaign are resort visitors, employees, and travel agents. Visitors will be divided into groups based on age, education, income, and family status.
Market Research Plan
The PR department at Baderman will collect opinions from focus groups. The opinions gathered will help drive the PR campaign to enhance the company's image of diversity. To gather the opinions and answers Baderman will launch a survey, which can be filled out and left at the hotel or completed online. Employee and investor questionnaires will be conducted via the company intranet. Travel agents will be invited to round-table discussions.
Effects on Marketing
Baderman's PR department will work with the Marketing Department to produce advertising that reflects the diversity of visitors. The goal is that this PR campaign will help the marketing department show potential visitors that...
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