Preview

Baderman Island Resort: Sixty-Second Television Commercial

Satisfactory Essays
Open Document
Open Document
366 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Baderman Island Resort: Sixty-Second Television Commercial
Baderman Island Resort – 60 Second Television Commercial * Commercial is a condensed version of the 3 minute storyboard. Transitions, timing, audio, video formatting, and images will be discussed. * Sound is included for relaxing atmosphere. * Baderman Island Resort features and benefits will be summed up in the 60 second commercial.

Commercial Introduction * Commercial will be in Flash (.SWF) and Quicktime formats as to be played on a webpage or TV commercial. * Audio included and will replay throughout 60 minute commercial. It is sounds of the ocean. * Commercial will begin with image of Baderman Island Resort (pictured above) and will last 10 seconds. The wait time for the next image is in line with the slow ocean music as to create a relaxing feeling. Transitions will be gradual to correspond with slow, relaxing movement. * The commercial will not have a narrative but rather a text included with the following, “Need time to relax?” A brief pause of a 3 seconds will be given with a follow up of, “Come join us at Baderman Island Resort.” The entire slide will be 10 seconds.
Island Features * The pictures included help capture the scenery of Baderman Island Resort to further entice the visitor to want to see more of what the resort has to offer. * The text will slide across the screen which will say, “Where romance and family fun can be had…” * The images will slowly appear on the screen. The sequence will last 10 seconds.

Activities * Images provided will be seen cycling through the screen. The words, “So many fun activities to choose from for an unforgettable experience!” will slowly dissolve on the screen with the images. Kayaking, canoeing, water skiing, scuba diving, snorkeling, rock climbing, fishing, tennis, and boating. * The sequence will last for ten seconds.
Conclusion
* The last image will be the one picture above with the seashell. Since most people picture seashells with

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The commercial uses the element of ethos to appeal to authority. The commercial does this by using a physically attractive male who immediately demands your attention at the beginning of the commercial by commanding “look at me; now look at your man, now back at me”. This immediately builds up a sense of respect and authority from the speaker, and helps build up the credibility of the commercial.…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Baderman Island Resort which is managed by Boardman Management Group consists of three hotels and a convention center, four restaurants, two gift shops, a pro shop and a spa. All systems within this organization need to have the same word processing software incorporated to include the operating system.…

    • 1389 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The Super Bowl ad aired during the game's first quarter. Making sure it went big, it compares the product with other big things that made its mark during the last year, like the Hoverboard and drones while Guns N' Roses' "Welcome to the Jungle" plays in the background.…

    • 314 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Michel Gondry

    • 1813 Words
    • 8 Pages

    "advertisement to promote Motorola Razr2. The result is a one-­‐minute of bizarre advertisement, which shows a girl’ surreal journey and experience with her new phone. To create the surreal journey in the advertisement, Michel Gondry uses several large arrays of in-­‐camera and post-­‐production…

    • 1813 Words
    • 8 Pages
    Best Essays
  • Best Essays

    The two commercials of the 1950s that were analysed in this essay rely on appealing images…

    • 1861 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Date Nite Ads

    • 1065 Words
    • 5 Pages

    Bold colors attract the eye far more than a grey scale advertisement ever would. With a bright red background, the advertisement will get the much needed pull me in. Then, when we adjust the drawings to a more modern animation, we will have compensated for the huge age gap between the time the ad was made and the time we want to use it for our new line. Rendering the animations to the depth and frequency that of modern Disney films, will not only give the advertisement the attention it needs, but catch it up to the current progress of the Disney parks. With these changes we will have transformed our advertisement from the lacking black and white newspaper advertisement, but to the bright and fun Times Square advertisement, that no one can take their eyes off of. The new animations will be floating around the boldly designed music notes, that are gracefully sashaying across the whole advertisement. A different age group of couples will be riding in each of the redesigned Disney park rides, that are dancing on the music notes. The couples will ride in succession with gleaming smiles plastered onto their faces. Although, the rides in the ad will represent the rides that Disney currently offers, but they with be even more vibrant and colorful than in real…

    • 1065 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Clean Ocean Advertising

    • 679 Words
    • 3 Pages

    The central purpose of this ad is to convince human to stop dumping trash in our ocean. Is not only going to affect us but also can kill animals and rare species that live in the sea. Without a clean ocean, our life’s can be in danger since we need water. The ocean is the most important thing in this planet so let’s keep it clean and alive.…

    • 679 Words
    • 3 Pages
    Good Essays
  • Good Essays

    “Half the World Away, a song played throughout the video helps make this connection. The name of this song is ironic considering the man is on the moon. The tempo of the song changes due to the change in emotion. “Half the World Around” helps emphasize the emotion felt throughout the video. When the old man receives his gift from Lily, he uses his telescope to search for Lily on Earth. When he locks eyes with her, he tears up. This small detail shows the connection made between the man and the girl. These are not tears of sadness, but happiness. The right gift can make a person’s day better. The man and Lily show a lot of antithesis throughout the advertisement. Lily tries during the whole video to get the man’s attention and make some kind of connection with him. The man looks away and continues to look at the ground. When he does this, it shows the sadness he feels while spending the holidays alone. When Lily tries to make a connection to the old man, she waves her arms in excitement to get his attention. Small details like these add to the story. These details make the commercial more interesting to…

    • 1144 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Next, another favorable aspect of a commercial is to show off your product or service. You want your audience to know what makes your good or service unique. The audience should be informed about what the product does and how it is useful. The products picture or description should be the best quality possible. It is a good idea to exaggerate in how well the product performs in meeting needs or wants.…

    • 440 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Since the invention of personal video recorder (PVR) such as TiVo which enable consumers to zip and zap 30 seconds commercials on TV, the effectiveness of traditional advertisements has fallen. Advertisers now realise that they need to find more effective ways to expose their message to the consumers. Recently, the phenomenon of product placement has become popular among the marketers and advertisement agencies. They have come to recognize that the consumer is more likely to accept product placement in movies compared to traditional advertisements. Therefore, there is no doubt that product placement has a huge probability of success as a marketing tool, as a substitute for the ineffective traditional advertising.…

    • 1925 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Coca-Cola Ad Campaign

    • 5531 Words
    • 23 Pages

    The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors.…

    • 5531 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Five techniques can help companies make commercials that people will watch and share by Thales Teixeira…

    • 1859 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Marketing Campaign

    • 2229 Words
    • 9 Pages

    TV Ad Music. (2012) 9pm Delivery Autumn 2011. [Online] [Accessed on 28th November 2012] http://www.tvadmusic.co.uk/tag/next/…

    • 2229 Words
    • 9 Pages
    Best Essays
  • Good Essays

    For this assignment I picked a popular TV ad made by Lipton Ice Tea, which was a part of their Drink Positive campaign. I find this commercial to be quite successful, funny, entertaining, effective and memorable, because the first time I saw it was several years ago and I still remember it very well and I like it a lot. Here is a list of factors contributing to such a perception of this ad in my particular case:…

    • 1166 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Drip & Dry Memo Analysis

    • 1541 Words
    • 7 Pages

    Thank you so much for giving me tasks of researching and creating video ads that can be used to promote Drip & Dry and its outstanding café beverages.…

    • 1541 Words
    • 7 Pages
    Good Essays