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Background On A Franchise Restaurant

Submitted by onlyforanonion on March 11, 2008

Category: Business
Words: 817 | Pages: 4
Views: 163
Popularity Rank: 74,341
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Company Name: Dunkin Brands

http://www.dunkinbrands.com/

Description:

Dunkin Brands is the home to Dunkin Donuts, being one of the largest coffee and baked goods chain in the world, and
Baskin-Robbins, a leader in ice cream products. In multiple surveys Dunkin Donuts and Baskin-Robbins have consistently
been chosen by consumer's as one of their favorite restaurant chains. The brands of Dunkin Brands highly involved of their
customer's need and have strong market shares. Dunkin' Donuts has everything from coffee to pizza, and Baskin-Robbins
has hundreds of hard-serve ice cream flavors and treats. In fact, over 98% of people in the U.S. recognize the
Dunkin' Donuts and Baskin-Robbins restaurants.

Dunkin Donuts

Being one of the largest coffee chains in the world, they average over 4 million donuts and 2.7 million cups
of coffee sold daily. They have roughly 7,500 different locations in more than 30 countries. The company was
founded in Quincy, Massachusetts, by William Rosenberg in 1950. In time Dunkin Donuts became famous for their
different donuts and baked goods. Dunkin Donuts also later became known for their fresh brewed iced and hot
coffee in a variety of flavors.

Baskin-Robbins

Baskin-Robbins is one of the world's largest hard serve ice cream franchise. It was in 1946 in
Glendale, California, when the Baskin-Robbins chain was founded. They now have more than 2,800 outlets in the U.S.
and is famous for their variety of creative flavors. In fact they serve more than 3.7 million
people each week. Baskin-Robbins has a healthy portion of frozen ice cream treats from ice cream cones to shakes and cakes.
Baskin-Robbins also has more than 5,800 outlets in more than 4o countries.

Financial Info:

The financial standing of the...

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